Privacy Policy

Dirt-E Ltd
Last updated: 03/11/2026

About this policy
Dirt-E Ltd runs this website and online store, including all related content, products and services (the “Services”). Our store is powered by Shopify. This policy explains how we collect, use and share your personal information when you visit our site, buy from us, or contact us. By using our Services, you confirm that you have read it. Dirt-E Ltd is the data controller of your personal information.

What we collect
Depending on how you use our Services, we may collect:

• Contact details: your name, billing and delivery address, phone number and email address.
• Payment information: transaction details and payment confirmation. Card details are handled securely by our payment providers.
• Account information: your login details, preferences and settings.
• Order information: items you view, add to your basket, buy, return or cancel.
• Communications: anything you send us, such as emails or enquiries.
• Device and usage information: your IP address, browser and device details, and how you use our site, including through cookies.

Where it comes from
We collect information directly from you, automatically when you use our site (including through cookies), and from our service providers and partners, such as Shopify and our payment providers.

How and why we use it
We use your information to:

• take and deliver your orders, process payments and handle returns (to carry out our contract with you);
• arrange delivery, including phoning you to agree a delivery date and time;
• look after your account and give you customer support;
• keep our site secure and prevent fraud (our legitimate interest);
• improve our Services and show you relevant products (our legitimate interest);
• send you marketing by email, text or post. We’ll only do this where you have agreed, or where the law otherwise allows, such as telling existing customers about similar products. You can opt out at any time using the unsubscribe link or by contacting us;
• comply with the law, including tax and accounting requirements.

Finance
If you apply for finance, your application is handled by Ideal Sales Solutions Ltd, trading as Ideal4Finance. We may share order details with them where needed to arrange your finance. They will use the information you give them under their own privacy notice.

Who we share it with
We share personal information only where we need to, with:

• Shopify, and other providers who help us run the business, such as payment processing, IT, analytics, customer support and delivery;
• Ideal4Finance, if you apply for finance;
• marketing and advertising partners, in line with your cookie choices and their own privacy notices;
• authorities or other parties where the law requires it, or to protect our rights, or in connection with the sale of our business.

We do not sell your personal information.

Shopify
Our Services are hosted by Shopify, which collects and processes information about how you use our store in order to provide and improve it. In some cases Shopify is responsible for that processing itself. You can find out more in the Shopify privacy policy.

Cookies
We use cookies and similar technologies to make the site work, remember your preferences, understand how the site is used and measure our advertising. You can manage your choices using the cookie banner on our site.

Third-party websites
Our site may link to other websites. We don’t control them and aren’t responsible for their privacy practices, so please read their policies.

Children
Our Services are not intended for anyone under 18, and we don’t knowingly collect information about children. If you think a child has given us their information, please contact us and we’ll delete it.

Security and how long we keep your information
We take sensible steps to protect your information, but no system is completely secure, so please avoid sending sensitive information by unsecure channels. We keep your information only for as long as we need it for the purposes above, including to keep your account, deal with queries and disputes, and meet legal, tax and accounting requirements.

Your rights
Under UK data protection law, you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is wrong or incomplete;
• ask us to delete your information, in certain circumstances;
• ask us to restrict how we use it, or object to certain uses;
• ask to receive your information in a portable format;
• withdraw your consent at any time, where we rely on it.

These rights are not absolute and don’t apply in every case. To use any of them, contact us using the details below. We may need to check your identity first, and we’ll reply within one month.

Complaints
If you’re unhappy with how we’ve handled your information, please contact us first and we’ll do our best to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

International transfers
Some of our providers, including Shopify, may process information outside the UK. Where they do, we make sure appropriate safeguards are in place, such as approved standard contractual clauses or a recognised adequacy decision.

Changes to this policy
We may update this policy from time to time. The latest version is always on this page, with the date it was last updated.

Contact us
Dirt-E Ltd
Company number: 16117376
Registered address: 312 Tile Cross Rd, Birmingham, B33 0ND, United Kingdom
Email: info@dirt-e.co.uk
Phone: 07735 052043